Author: Air Filho

5 Signals that affect your website’s ranking

5 Signals that affect your website’s ranking

Did you know that there are more than 200 signals that affect your website’s ranking on search engines? Nevertheless, five of them are more important than all the others as far as it gets to reaching Google’s first page. Do you know which ones?

1. Content: Yes, it is the key indeed. It must always be original, high-quality, and follow SEO best practices.

2. Backlinks: The more quality pages linking to yours, the better. Especially if they link your website in the keyword you want to rank in.

3. On-Page SEO: Google considers aspects such as domain age, webspam score, URL structure, meta description, and many other on-page factors (as a matter of fact, on-page SEO is so crucial it can be a full separate post).

4. User Experience: This includes factors such as page loading time, time spent on the website, navigation, and whether your site is mobile-friendly.

5. Brand signals: The number of times your brand name is mentioned across the internet is also a very important part of getting to the top search results faster. So, did you guess all these main

5 ranking signals? Are you already employing all of them on your company’s website?

Google My Business

Google My Business

📍 Google My Business is an excellent tool for making your company be seen, so step up your Local SEO game!

Here are 3 easy tips you can start doing NOW to rank better in Google local searches:

1 – Post regularly on your Google My Business profile! Many companies do not use this feature, but posting often can improve your local ranking. You can use this space to share promotions, offers, new services, and other real-time updates.

2 – If your company’s NAP (Name, Address, Phone Number) is not consistent, #Google may not trust you. Update this information on your profile, website, and all other business directories across the internet. A useful tool for checking this information is Moz local search tool (I’ll put the link in the comments).

3 – Remember that your website’s keywords also influence Google My Business ranking! Google often shows map listings with the notice “Their website mentions…” and a relevant keyword for the user. Many people do not associate the company’s website with local searches, but the right #SEO on your pages can help you on GMB as well.

Is your company already following these tips?

Increasing your business’ online presence is a daily job – and every detail counts. #digitalmarketing